IN SEARCH OF: The Perfect Shade of Red

You know that illusive thing, the perfect red lipstick? It took a while but I have found it!
Yes, it was a journey which began with research...lots and lots of research, continued with trying on many (very wrong) shades and ended with this perfect red.

What do you think? Would you dare to wear this bright shade? I admit, at first I was a little self conscious, but I gave it a few days, got the thumbs up from my girlfriend and now I'm diggin it. What's your favorite shade of red these days?